Bloggers tips to creating unique content

It’s hard to stand out in the blogging world. Millions of bloggers are sharing their thoughts, life experiences and loves with the world, and with an ever-growing industry, creating unique content has become ever so important.

As someone who classes himself as not a stereotypical blogger, I find my unique content in my day to day life. I talk about things I love and hate. I share my thoughts on subjects I’m currently experiencing. This is my content.

How do other bloggers create unique content? I asked some bloggers to share their stories and top tips on creating unique content for your blog…

Jennifer

Jennifer

Tell us a bit about your blog and what makes it unique…

Style Me Fantasy combines my love of fantasy, fiction and myth with things that are more practical in my daily life, like beauty, recipes, fitness and DIY projects. I didn’t want to do a standard lifestyle site, nor did I want to do a pop-culture zine. I found my balance when I challenged myself to integrate more of what I love in my day-to-day life and write about it.

Why is it important to create unique content?

If you spend all your time just copying others, how are you bringing value to the world, let alone potential audience members?

What tip/s do you have for bloggers when it comes to creating unique content?

It can be really hard to identify what makes you and your site different in a sea of similar choices, but it’s critical.

If you can define some of the consistent perspectives you’re coming from when you cover a topic, you can build on that; that set of perspectives is now the filter through which material others might have covered before becomes unique and more valuable to your audience. It also makes a good starting point when hunting for your next idea.

Also, don’t let perfect be the enemy of good. Don’t feel like you have to have museum-worthy pictures or articles that could stand as doctoral dissertations.

 

Social Media links

https://twitter.com/StyleMeFantasy

https://www.instagram.com/stylemefantasy/

https://www.pinterest.com/Elfspo/

https://www.facebook.com/stylemefantasy/


Tajinder

Tajinder

Tell us a bit about your blog and what makes it unique…

MusicGeekOnline inspires confidence through three categories, fashion, lifestyle and music. In a society that thrives off insecurity I wanted to challenge the status quo by inspiring my readers to love themselves. My unique quality comes in the form of poetic conversations in each blog post. Words fascinate me, they have the ability to tell untold stories, manipulate and strike emotion from a simple sentence. I include poetry in my posts to add flavour, increase spice levels and mix sauce into the equation.

Why is it important to create unique content?

We all hold potential, a spark that makes us great, why dull our shine by imitating others? Creating unique content allows us to explore ourselves whilst authentically building an audience from our passion. Especially for popular niches, where majority have similar items, our target audience needs a reason as to why they should read our content over x, y and z’s content. To add some flavour, remind yourself why you began blogging, the initial aim. As that will add a unique twist, a personal touch on a common topic.

What tip/s do you have for bloggers when it comes to creating unique content?

Plain and simple, create content that makes you happy. Don’t force content just to stick to a schedule or because you feel the need to post something, anything. Compromising your authenticity only hurts your brand in the long run. For example, you wouldn’t post a picture of an outfit you disliked for the ‘gram, likewise for your blog. If there’s no clear aim for the post to travel towards or your writing seems sporadic, the audience can instantly notice the difference. Prioritise the classic phrase, quality over quantity.

On the topic of quality, I encourage you to constantly learn, expand your knowledge and interests. There’s life outside of the digital world, embrace it. You may be wondering why? For the simple reason of inspiration, unique content thrives from fresh ideas. If you kept re-watching the box set of Friends, there’s a chance your content would become repetitive as you’re not exposed to different perspectives.

 

Social Media links

https://www.musicgeekonline.co.uk

https://www.instagram.com/musicgeekonline/

https://twitter.com/MusicGeekOnline

https://goo.gl/o2nmor


Hannah

Hannah

Tell us a bit about your blog and what makes it unique…

For as long as I can remember I have been obsessed with the oceans and incredibly driven to protect our oceanic environment and its associated biodiversity. My blog is all about encouraging eco-friendly living and providing educational resources on this marine biodiversity and the threats it faces. Scientific communication is a field close to my heart and I started my blog with the aspiration of inspiring others to be more proactive in their daily lives.

Beginning as Ecological Me, my blog has now evolved to become hannahrudd.com and encompasses several social media platforms. What makes my blog unique? The focus of my blog is fairly niche, but I feel like my personality and adoration for the oceans and eco-friendly living comes across through my content. Seeing how simple it is to make eco-friendly swaps and the impact it can have is a great way of encouraging my audience to (hopefully) do the same.

Why is it important to create unique content?

Everyone is unique and has encountered life through different eyes to rest of the world. It’s so great to see the blogging world becoming more populated, with a range of new personalities, each with unique opinions coming through. At the same time, this has made it even more important for bloggers to put their own stamp on their content. It’s exciting to read several posts on the same topic, product or experience and feel like you’re reading several completely different views on the topic. Being unique and creative with that uniqueness is what will keep your audience coming back.

What tips do you have for bloggers when it comes to creating unique content?

Be yourself. I think being authentically you is one of the most important things when creating content for your blog. You need to ensure that you’re passionate and inspired by the things that you’re writing about, otherwise it won’t translate across to your readers. When creating your content, think about what you’d like to read about. I find this is usually a good indication of whether my content is engaging. You have your own stamp to put on every topic. Whether you write about something obscure like environmental issues, or more blogged about subjects like lifestyle, beauty and fashion, what makes your content is you. Your views, your creativity and your personality are what are going to make your audience keep coming back. Make sure you add your own sparkle to everything you create.

 

Social Media links

Website: https://hannahrudd.com/

Twitter: @hannahsrudd

Instagram: @hannahandthesea

Facebook: @hannahandthesea


Harrison

Harrison

Tell us a bit about your blog and what makes it unique…

byharrison.com is my little corner of the internet full of my ramblings about travel, tips and me navigating my way through this period of my life. I have a complete passion for travel & will soon be embarking on travelling to the other side of the world, setting up base in New Zealand and living my dream of Travelling. What makes me unique? I feel sometimes I push the boundaries of what’s ‘expected’ from a blogger. Talking about things that aren’t typically blogger, sharing my complete truthful experience and in a way, I feel everyone’s blog is unique. Whenever a blogger talks about themselves, that’s unique. Every single person is unique. I have a real love for skincare and love to share my thoughts and opinions of skincare products, that aren’t traditionally designed for men. As I’m off travelling, I plan to combine the humble, traveller lifestyle with the luxury skin & self-care world.

Why is it important to create unique content?

It keeps it interesting. It keeps your readers interested and keeps people coming back for more. Not only is it important for retaining audiences but it’s also important to attract new ones. The blogging industry is very saturated, which can be a good thing. But that also ups the demand for more unique content to make sure you stand out from the rest.
What tips do you have for bloggers when it comes to creating unique content?

Really, just be yourself. As I’ve mentioned, as long as bloggers are sharing their true life, sharing their own experiences and talking about themselves, your content will remain unique. You could have 3 different bloggers, all talking about the same product, yet all three posts will be unique. Everyone’s opinions and versions of events, are different and unique. That’s what makes the blogging world so great and why I think there is such longevity in blogging. Also, do things differently. If you’re thinking of doing a flatlay, maybe move away from marble and rose gold. Do the flat lay in a completely different environment. Have some contrast of such nice products, yet in a rustic location. Think outside the box when it comes to imagery.

 

Social Media links

Website: www.byharrison.com

Twitter: www.twitter.com/harrisonbeach

Instagram: www.instagram.com/harrisonbeach

 

When Jennifer said, “ I didn’t want to do a standard lifestyle site”, it made a lot of sense. Creating unique content starts from the moment you join the blogging community. Thing is, how many of us are aware of this when we start out? Some create blogs to follow in their idols footsteps, others start a blog to support their university degree, and some just want to write.

img_4306img_4303

But, when Tajinder used the word “potential”, it made me think about creating unique content. We all have the opportunity to do it. We all have the potential to create eye-catching content. We all have the potential to turn this into our career (if that’s what we want).

Hannah’s point about the uniqueness is what will keep your audience coming back is bang on. When I used to talk about volunteering, it was the driving force for my readers to come back. It was unique. It was unique to me. Just like when we share our lives online. We all live a different life. We may visit similar places, but each of us have a different opinion and reason for the visit.

img_4312img_4308

It’s the same as what Harrison said, “If you’re thinking of doing a flatlay, maybe move away from marble and rose gold. Do the flat lay in a completely different environment. Have some contrast of such nice products, yet in a rustic location. Think outside the box when it comes to imagery.”

Harrison has hit the nail on the head. If you’re taking product pictures, make them stand out. If you’re going to visit somewhere for a picture, how can you make it look different? Do you stand at an angle? Is it the expression on your face?

img_4299

I’ve absolutely loved hearing the thoughts of Jennifer, Tajinder, Hannah and Harrison, as what they’ve said I’ve experienced. I’m sure we all have or will in the future.

Creating unique content is as simple as listening to yourself. When you have an idea, go with it. Work on the idea. Figure out how you want it to stand out on social media. What writing will be aside it on your blog to make the content unique to you.

How do you create unique content? I’d love to know your thoughts and experiences…

Advertisements

27 thoughts on “Bloggers tips to creating unique content

  1. I really like this post… I think it’s important to be yourself and unique to what matters to you. I wrote about my experiences, my views and what I’m passionate about… I’ve never tried to be like anyone else.

    Liked by 1 person

  2. I love this. I definitely agree that everyone can bring something unique to the blogging world because their thoughts and experiences are their own! It’s easy to want to copy other people, especially when you see they’re doing well with it, but it just becomes exhausting when you try to fight against who you are.

    When I started taking my own pictures for my blog, I made a conscious decision to avoid marble and rose gold because I had seen it everywhere and 1) it wasn’t me (there’s nothing marble or rose gold in my flat) and 2) everyone was doing it! So, I went for bold and bright pictures and I couldn’t be happier because it feels true to me.

    Liked by 1 person

  3. This was awesome. I love Hannah’s niche, it’s also admirable what she writes about with passion! – and the marble stuff resonated massively for me. I was always, ALWAYS instructed to use marble for flatlays with beauty products… and I didn’t. Instead I used rainbow coloured bright backgrounds with minimal fuss, because at that time for me, I didn’t want to create a story, I just wanted to photograph the product with a gorgeous pop of colour behind it. I think it depends on how you want to do ‘you’! But for those posts it became somewhat of a USP for me lol!

    Fab post as always!!

    Liked by 1 person

  4. Excellent post. I really appreciated how every blogger in your post made sure to say essentially “be yourself and create your own content specific to you’.

    I also love how you’re so supportive of other bloggers.

    Liked by 1 person

  5. This is brilliant! I’ve never really ‘followed the crowd’, if you will. But I think my unique content comes from openly blogging my experience with PCOS, as well as focusing on the content rather than the images. If I can get a nice, bright photo without having to spend hours on a fancy flatlay, I will. I love the point about ‘potential’ – we are all just fleshbags filled with bones and potential.

    Cordelia || cordeliamoor.squarespace.com

    Liked by 1 person

  6. Creating content that makes me happy makes my blog happy, makes my blogging opportunities better and makes my life easier. It sounds so silly but we shouldn’t force ourselves to churn out content for the sake of it or because others are!
    Rosie

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s