When we see an opportunity on Twitter promoting a brand collaboration, we get excited. We get excited at the prospect of working with a brand we want to work with, and yet nothing happens.
I’m writing this post, as recently, I’ve been messed around by quite a few brands and I don’t want bloggers to experience this. Yet, for some strange reason, I don’t think this is going to change.
DA, aka Domain Authority, is important to many brands. Working with a blogger with a high DA means their product/the blogger’s review will be higher in the Google rankings and will be more likely to appear on the first page of Google when individuals use the search engine.
I’ve never been a fan of DA. I find it’s a process that’s unneeded. I fully respect brands need/want exposure, but what if the DA isn’t a liable source of promoting for a blogger?
What if a blogger receives a lot of engagement on social media, but doesn’t have a high DA?
This is a particular reason why I tend to work with brands who love my content and don’t discuss DA at all. I don’t have a high DA, yet I get quite a bit of engagement/reach on social media. Brands who love my content and take the time to read my blog posts are the ones I want to work with. It’s all about valuing your own work.
Contact the brands you love
It sounds obvious, but if you love a brand, why don’t you contact them? I’ve recently found a photography brand that I love and have secured a collaboration with them.
How do I secure my brand collaborations?
- Hashtag – Try and find a hashtag on the brand’s website. Read up about it and add your own stamp into it. Do you have an idea that can give the hashtag exposure? Do you have a content idea and can use the hashtag to maximise it’s potential?
- Campaign – Many brands will run campaigns from time to time. Whereas some brands will have chosen a group of bloggers to work with early on, there’s nothing wrong with pitching your involvement. There’s millions of bloggers in the world, you need to be seen. Pitch your involvement to the brand and be heard.
- Focus on the relationship – Both with the hashtag and campaign, try and focus on the relationship with the brand. Whether you want to work with them short-term or long-term, having a close knit relationship with the brand puts you in good light for the future. People remember those they’ve communicated with and have enjoyed working with.
Involve brands when the time is right
Only you know when the time is right. Only you know when to involve a brand. Just because everyone is working with a brand, it doesn’t mean you have to too.
When something happens in my life, I think about the brands who’d best represent this. This is how I’ve secured previous collaborations. I work with the brand when something happens, as that’s when my passion on the topic is there.
Respond to those who respond
Sounds obvious, but don’t waste your time with brands who don’t respond or take ages to respond. I once had a brand get in touch a month after our first original discussion.
Would you respond?
Would you find a month a respectful time to respond to an email?
The response time to me is a sign of respect. A couple of brands I’ve spoken to recently were responding either the same day or the next day. I love it when brands value your time.
If you work with a schedule, response time is critical. When I do have a schedule, it’s to maximise reach. If I work with a brand too far after it’s relevant, there’s no point in the collaboration. I want to work with brands as and when something happens. I want to better the brand and my coverage.
Work with brands that know what they want and are still flexible
I don’t like things dragging out. When a brand doesn’t know what they want, I’m not interested. I want things to happen and I want them to happen quick.
To find a brand’s flexibility, share your ideas. To maximise a brand collaboration, ensure both parties benefit. Don’t just work for nothing. Benefit from the collaboration. It’s in the word…collaboration!
With both parties benefitting, effort will be shown. Ask the brand to retweet the post. Send them a copy of the post for approval. Show you value your time and they’ll value yours.
Be flexible with your ideas. Talk about them. Listen. Be flexible.
Brand collaborations really are a fun thing to do and get involved in, especially with the right brand.
Don’t settle for second best. Work with those you want to work with.