5 tips to securing brand work

There comes a time in a bloggers journey, where working with brands becomes a goal. For some, it’s even a dream.

Working with brands provides an outlet to develop our content, further our blog outreach with new readers and increase awareness. Working with brands is considered attractive when approaching new brands.

But, how do you start?

Media Kits are great. Having a page on your blog dedicated to previous work is great. Hey! Appearing on the first page on Google is great.

I say that, but without knowing who you are and what your blog is about, you’re going nowhere. Brands want to know the person they’re investing in.

Have a great blog, and 100K monthly readers… I hold my hat off to you. But, have no personality, I’m not interested.

Brands want people who stand out. Brands want people who create unique content. Uniqueness attracts attention. Uniqueness brings people to your blog.

Know your value

Attention can come at a price. A price of time for you. A time of investment for the brand.

Value doesn’t come in the form of asking you to buy a product and receive 10% off for writing a review.

Excuse me?! This is ridiculous! It’s a scam. It’s not even cheap labour. It’s taking the piss out of influencers and showing a lack of self-worth on their part.

Brands need to know you value yourself and the content you create.

Hi Blogger.

Hi there.

Who is this blogger? Who is there? If a brand doesn’t call you by your first name, I call that a waste of your time.

I’ve been called “John’s Road to Volunteering before”! That was my blog name. That is not my name. I am a person. A person with feelings. My name is John.

Agree, before you agree

You’ve had a genuine email received. Someone has messaged you on social media. The brand or someone has a collaboration, a campaign, a product you’re eager to try/get involved in.

When I know there’s an opportunity, I know what I want from the start. I know the agreement between the brand and I.

How? Why?

Brands work with people that know what they want. Not every brand will respect this, but the majority will.

Do you know your price?

A price doesn’t have to money related. Not every blogger wants to be paid. If you want to be gifted an item, take it. If that’s what you want, then do it.

If you have a £££ fee, tell the brand.

Create a timeline

I have a 2 week timeline when working with brands.

Within a week of receiving a product, content will be created and uploaded onto my social media channels.

A week later, the blog post will be uploaded.

1 week > Social Media

10 days > Blog post ready and sent for approval

2 weeks > Blog post uploaded

Sending your blog post for approval is professional. It shows you’re valuing their worth. Approval to me is an opportunity to create a long-term relationship.

I value every brand I work with. That’s why I have a timeline. I have a set timeline for brands.

Value the brand

Earlier on, I spoke about knowing your value. This is the case from the blogger too. Value the brand. Value their products. Value what they have to say.

We tend to jump the gun. We post things on social media about our views on what a brand might be offering, but like individuality in blogging, we have to treat every brand differently.

Every brand has different intentions. Every brand has different core values.

Tailor your email (if you’re contacting them) to them. Don’t send generic emails.

Tailor your content to them and yourself.

Tailor your relationship with them.

And remember…not every brand has a high budget. Some only have a small budget. Respect that. What may be acceptable to some, won’t be to others.

I accept gifted items. I also have a fee. It totally depends on the brand, what they want and what I want.

Working with brands doesn’t have to be tricky. Keep things simple. Working with brands can be a very rewarding experience.

It can take time to attract to them, but I hope the tips above will help you to secure more brand work.

I’m always here to help, so any further help, do feel free to message me.

Advertisements

37 thoughts on “5 tips to securing brand work

  1. Great tips. I imagine it’s a lot of back and forth through emails. How do you know which brand has a smaller budget and prefers to give a gift? Do you tend to research around a brand before replying?

    Liked by 2 people

    1. To be honest, just be straight up with the brand. Start with an introduction in your first email/response, and then talk about budget.

      Definitely research the brand. Rather than doing too much research on their website, I like to use social media for my research, as it gives me a better understanding of how they like to communicate with their audience and what they promote the most.

      Like

  2. This is such an interesting post. It has certainly given me something to think about, as I have never worked (or approached) with a brand before. I guess I just need to pluck up the courage and start!
    Great post!

    Aimsy xoxo

    Liked by 2 people

  3. So after two whole weeks of blogging I so needed to read this. Paid for blogging? Yes. When? Well when my DA is twice as high as it is now apparently! Thanks great advice and I’ll heed it carefully x

    Liked by 2 people

  4. Great post. Working for a brand you don’t always look for the following. Finding someone who gets you and is respectful is what will create a lasting relationship. For my personal blog it reminded me of a few things I’ve been slacking on. Cheers John!

    Liked by 2 people

  5. This is really helpful, thank you for sharing your tips John! I agree, an email from a brand addressed to the right name makes all the difference. I’ve never thought of sending a blog for approval first. That’s something I’m going to consider as you are right, it looks very professional and nice that you respect & value the brands opinion before it goes live. Great post! ☺️ xx

    Bexa | http://www.hellobexa.com

    Liked by 2 people

  6. This was a really well thought out post 🙂 thanks so much for sharing. You are so right about the name thing, in real life would you call someone by their job title, or by their real name? It just shows ignorance on the part of the brand, and has that automated message feel. Yuck!! Thanks for the reminder about the media kit too. I need to get on that for sure.

    Rach
    https://rachaelhope.co.uk

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s