There comes a time in a bloggers journey, where working with brands becomes a goal. For some, it’s even a dream.
Working with brands provides an outlet to develop our content, further our blog outreach with new readers and increase awareness. Working with brands is considered attractive when approaching new brands.
But, how do you start?
Media Kits are great. Having a page on your blog dedicated to previous work is great. Hey! Appearing on the first page on Google is great.
I say that, but without knowing who you are and what your blog is about, you’re going nowhere. Brands want to know the person they’re investing in.
Have a great blog, and 100K monthly readers… I hold my hat off to you. But, have no personality, I’m not interested.
Brands want people who stand out. Brands want people who create unique content. Uniqueness attracts attention. Uniqueness brings people to your blog.
Know your value
Attention can come at a price. A price of time for you. A time of investment for the brand.
Value doesn’t come in the form of asking you to buy a product and receive 10% off for writing a review.
Excuse me?! This is ridiculous! It’s a scam. It’s not even cheap labour. It’s taking the piss out of influencers and showing a lack of self-worth on their part.
Brands need to know you value yourself and the content you create.
Who is this blogger? Who is there? If a brand doesn’t call you by your first name, I call that a waste of your time.
I’ve been called “John’s Road to Volunteering before”! That was my blog name. That is not my name. I am a person. A person with feelings. My name is John.
Agree, before you agree
You’ve had a genuine email received. Someone has messaged you on social media. The brand or someone has a collaboration, a campaign, a product you’re eager to try/get involved in.
When I know there’s an opportunity, I know what I want from the start. I know the agreement between the brand and I.
Brands work with people that know what they want. Not every brand will respect this, but the majority will.
Do you know your price?
A price doesn’t have to money related. Not every blogger wants to be paid. If you want to be gifted an item, take it. If that’s what you want, then do it.
If you have a £££ fee, tell the brand.
Create a timeline
I have a 2 week timeline when working with brands.
Within a week of receiving a product, content will be created and uploaded onto my social media channels.
A week later, the blog post will be uploaded.
1 week > Social Media
10 days > Blog post ready and sent for approval
2 weeks > Blog post uploaded
Sending your blog post for approval is professional. It shows you’re valuing their worth. Approval to me is an opportunity to create a long-term relationship.
I value every brand I work with. That’s why I have a timeline. I have a set timeline for brands.
Value the brand
Earlier on, I spoke about knowing your value. This is the case from the blogger too. Value the brand. Value their products. Value what they have to say.
We tend to jump the gun. We post things on social media about our views on what a brand might be offering, but like individuality in blogging, we have to treat every brand differently.
Every brand has different intentions. Every brand has different core values.
Tailor your email (if you’re contacting them) to them. Don’t send generic emails.
Tailor your content to them and yourself.
Tailor your relationship with them.
And remember…not every brand has a high budget. Some only have a small budget. Respect that. What may be acceptable to some, won’t be to others.
I accept gifted items. I also have a fee. It totally depends on the brand, what they want and what I want.
Working with brands doesn’t have to be tricky. Keep things simple. Working with brands can be a very rewarding experience.
It can take time to attract to them, but I hope the tips above will help you to secure more brand work.
I’m always here to help, so any further help, do feel free to message me.