Going through the rebrand for ‘The story of John Sennett’ basically comprised of not wanting to force my blog content.
I’ve said it in a few recent blog posts, that having one dedicated topic on the blog, I felt consumed with limitations. I want to feel free with this blog. I want to one day talk about my “physical imperfections“, the next about blogging, and then talk more about conquering my fears (coming soon).
I want to feel free with life. I want this blog to represent that. I want this blog to be an authentic space of little adventures, stories, and what goes on in my head.
Forcing content takes the authenticity away
Last week, I had a 4 day break from blogging. I didn’t feel bad. It was an authentic representation of who I am and what I want from this blog.
I had a photoshoot planned the other day. It didn’t go ahead. I couldn’t be bothered. All I wanted to do was rest. It is OK to rest.
Rest is needed to maximise your content
Force your content, and you’re guaranteed to burn yourself out. I’ve been there. I blogged daily for over a year. I burned myself out several times. I put too much pressure on myself, and it hit me for six.
We need to rest. Sleep is very much needed. Taking care of your body gives your mind some time off. Giving your mind time, gives you an opportunity to think.
Thinking about the direction of your blog let’s you know whether the content you’re uploading is really the content you want to upload.
Be yourself. Not the person you think you have to be.
We want to create the best content, but at times, when we see someone else succeed, we try and do better. Why though? Why produce content similar to what someone else has done? That’s their content. Leave it there. Create your own content. Come up with your own ideas. Just be yourself!
People want to get to know you. People want to see your own ideas. Be your creative self. Produce content you love, no matter what other bloggers are doing.
It’s the thing around authenticity. Don’t be a sheep! Be a lone wolf! Just be yourself. Your audience wants to get to know you, not someone else.
You’re one person, not a team.
Similar to the second point, remember you’re one person. Blogging has a lot of roles smooshed into one; photography, writing, social media management and engagement.
Don’t do too much! Too much and again, you’ll burn yourself out or worse…
You’ll begin to hate what you love.
It’s happened to me. I’d spent hours scheduling tweets, taking part in blogger chats, and being on social media. You don’t need to do that! Success don’t come from how many hours you spend online.
Just be yourself. Enjoy blogging for what it is. Make friendships. Create discussions. Start them. Join in with some. Create content you love. Let your personality shine. Tell your audience who you are. Shout it from the roof tops. Mention it on social media.
Just don’t force it! Force it, and in time, you’ll begin to question what you’re doing. This is coming from a guy who’s been there and done it!